Programmatic Remarketing on the Google Display Network helps you re-engage previous site visitors with personalized ads.
This guide shares 5 steps to help you get the most out of your display remarketing campaign. You’ll learn how to:
- Set display remarketing up for success
- Segment your audiences with remarketing lists
- Set display remarketing bids and ad formats for success
- Remove restrictions for best display remarketing performance
- Expand remarketing lists to reach new customers