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Programmatic Remarketing on the Google Display Network helps you re-engage previous site visitors with personalized ads.

This guide shares 5 steps to help you get the most out of your display remarketing campaign. You’ll learn how to:

  1. Set display remarketing up for success
  2. Segment your audiences with remarketing lists
  3. Set display remarketing bids and ad formats for success
  4. Remove restrictions for best display remarketing performance
  5. Expand remarketing lists to reach new customers

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