“Through Adobe Experience Manager, Adobe Creative Cloud for teams, and Adobe DPS, we’re creating quality, branded material that helps us reach customers worldwide.”

Justin Heasman, Associate Director, Global Web Operations, Alere

Healthcare innovator develops engaging websites, communications, and sales tools using Adobe Solutions. Alere is a worldwide leader in innovative healthcare solutions that contribute to improved clinical and economic outcomes for patients and healthcare providers globally.

By centralizing website content creation with Adobe Experience Manager, Alere can leverage in-house development talent to service business units throughout the company. The sites capability in Experience Manager offers modular templates that enable dispersed content creators to develop content that maintains a consistent, branded feel. At the same time, the templates are flexible enough to present content in ways best suited to specific product lines, as well as a region’s culture and language—a crucial component when delivering content to 29 countries in 15 languages.

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